Marketing expertise in Artificial Intelligence goes global

ñ Business School blazing a trail
Dr Ben Siu

Marketing expertise in Artificial Intelligence goes global

ñ Business School blazing a trail
A ñ expert in the use of Artificial Intelligence (AI) to support marketing is sharing his insights on a global platform.
Dr Ben Siu from the Universityñޙs ñ Business School (PBS) is featured in a new video from the OpenAI Academyñޙs Professors Teaching with AI series.
It covers some of the innovative ways he uses ChatGPT in the classroom, with techniques he has developed now available to students and educators worldwide.

Being selected for the OpenAI AI Academy was a wow moment ñޓ I never expected my classroom experiments with AI would lead to this. It means a lot to have this work recognised.

Marketing is changing with GenAI. Weñޙre seeing opportunities and threats in content creation, data analysis, and beyond. But AIñޙs potential to augment marketersñޙ capabilities is endless.
At PBS, weñޙre helping students develop their understanding whilst building AI literacy skills. Itñޙs about preparing them for a future where AI makes marketers more effective, not replacing them.

Ben SiuDr Ben Siu
Portfolio Lead - Marketing & Place

The video demonstrates what the lecturer has been doing in the classroom.
  • For students: ñޜName that Designñޝ helps with research methodology, whilst brainstorming tools support literature reviews and product pitching.
  • For educators: Course Assistant Manager (CAM) handles student queries, generates content from lectures, and provides feedback ñޓ saving time whilst boosting engagement.
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ñ Business School is blazing a trail with AI to give our students an edge over the competition.

Ian RobertsMr Ian Roberts
Head of ñ Business School

An enterprising environment driving sustainable prosperity, enabling our students and partners to achieve their full potential:

ñ Business School Students working in shared working space in Fitzroy Building, The Cube in the background.